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Graphic Design | Art Direction
Branding Identity | Exhibition Design
Rendering Witness
Museum of Jewish Heritage | 2020

2/21 3/21 Elevation plan submitted to the vendor 5/21 6/21 7/21 8/21 9/21 10/21 One of a few initial branding concepts; the idea of using a treated (or ghosted) signature image for the title-wall was declined by the curator 12/21 13/21 Once the palette and typeface approach got the thumbs-up, I then submitted various layout possibilities for the title-wall design 15/21 16/21 17/21 The installation/vendors were a terrific local firm based out of the Brooklyn Navy Yard and also produced all object-label signage and cut-vinyl assets The installation was akin to attending a presscheck, only instead of overseeing 10,000 pieces of a brochure, it was a single fixed onsite space We frequently used an online vendor to produce rack-cards and postcards, such as these, available in the foyer or museum shop 21/21

When a colleague with the museum’s Collections and Exhibitions (C&E) curated an exhibition showcasing its comprehensive collection of art — primarily sketches — rendered by Jews and other victims of the Nazi regime, largely bestowed through families of victims and survivors local to NYC, a lead or ‘hero’ image (Eight Men in Coats with Stars, 1944) was chosen amongst the roughly two-dozen artworks featured in a 27 x 45ft gallery space, which I then designed title-wall and general exhibition branding around.

An elevation design is shown as well as a full-wall floor-to-ceiling enlargement of a prisoner’s sketch which required ample but delicate image manipulation from a high-resolution scan. Also included are multiple initial branding concepts and typography treatments provided to the curator and internal clients, as well as various object labels, collateral postcard designs, and a lobby/museum monitor title image informing patrons and visitors.
© 2024 by Ron Underberg | Developed atop cargo.site | Los Angeles, CA
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