Working with an internal client, the creative director of this Manhattan-based civil rights advocacy non-profit knew that I could create a visually compelling one-sheet design illustrating a series of relevant numbers using a balanced mixture of photos with info-graphic elements. Relying on a color-palette to assist in unifying the design, I chose the swatch-base from an accompanying badge graphic used frequently within the agency’s law enforcement educational program's collateral and marketing materials. The agency’s brand-stipulated use of the Avenir family along with some inherited graphics were then composed and combined with icons I created for the piece, and treated with a design and alignment consistency throughout.*The bottom version indicates how it appeared before the client decided to rearrange some of the features, and to highlight certain statistics that weren't originally.
Client: Anti-Defamation League (ADL)
Software: Adobe InDesign; Illustrator; Photoshop
Design Challenge: Assimilate a small mass of statistic-based items that have little to no connection with one another, and design a one-sided 11" flier with a visually cohesive appeal, flexible enough to be congruently reassembled for future versions.