Motion Design | Social Media

End-of-Year Fundraising: Côte d'Ivoire

Global Ministies | 2022

In the last couple months of each year, my communications team would space out roughly a dozen social media (primarily in Facebook) motion assets featuring various initiatives the agency carried out that year, including in this instance a clean water initiative for resource-challenged communities in Côte d’Ivoire. Linked to a feature story on our site, constituents of the United Methodist Church could learn more about these efforts and readily find prompts to support such humanitarian causes. Photo choices were typically limited and we tried using our branding vector icons where applicable (the Sustainability & Development icon in this instance). As well, I began infusing more stock motion files to increase visual engagement.