Motion Design | Social Media

End-of-Year Fundraising: Yambasu Initiative; Fighting Covid

Global Ministies | 2021

A pair of my initial end-of-year fundraising motion pieces (grouped together) for the agency’s Facebook account had me working closely with the art director and content/strategy manager to establish a motion and design direction they felt could dynamically illustrate the wide array of initiatives represented. Once established, my design was used as a branding template to animate the myriad of humanitarian initiatives (roughly a dozen 20—30 sec. pieces with audio) the agency spearheaded throughout 2021. The Give: Love Joy Hope Peace logo was a fundraising asset developed by the UMC’s communications agency and changed in look each year; for the ’22 version, I animated it for our own motion-design purposes.