A logo design for a newly launched outreach program of a mission/faith-based non-profit agency with the purpose of coordinating and funding for commissioned missionaries “devoted to uplifting the poor and disenfranchised” in rural and urban areas across the US and related territories. Since the program encompassed everything from fighting social inequities of poverty, to domestic violence, to immigration rights and reform, it was referred to as a ‘kaleidoscopic ministry’, so it was important the logo represented this graphically. Also incorporated is the repeating image of an icon of a person with outstretched arms, which was derived from an already familiar programmatic icon set that existed for various mission-related areas of focus.

*The center Dolly Madison-looking design-element in this logo was also a preexisting graphic as shown in this example of a banner design created from an obsolete brand-standards system showing the program logo accompanying the logo of its parent agency, Global Ministries. The client wanted the new logo I was creating to somehow incorporate the traditional CCW graphic for its symbolic intention.

Among uses of the new logo was an embroidered rendering for shirts such as this worn by a mission worker based in Puerto Rico.