Annual Remembrance — runderberg

Brand Leveraging | Collateral / Social Media Design

Gathering of Remembrance

Museum of Jewish Heritage | 2020

Cover of printed invite featuring image of synagogue interior

Invite was to be mailed in an A8 envelope which also included the response-card and its envelope

2-sided response-card sized for an A6 envelope

'E-vite' sustained the event-branding and was sent roughly three weeks before the pandemic lockdown

After mid-March, social media and emails announced the 'virtual' reconfiguration retaining the same date

In partnership with Congregation Emanu-El of New York, a 2500-seat synagogue on the Upper East Side, the museum each year held its Gathering of Remembrance to reflect upon the memories of those lost in the Holocaust as well as honor the lives of those who survived. Unique to this occasion was its reshaping from an in-person event at one of the largest synagogues in the world to a streaming-only event in the advance of a pandemic. As such, the printed invitation and other collateral materials naturally gave way to digital-only assets while sustaining a consistent event brand-design.