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Graphic Design | Art Direction
Branding Identity | Logo Design
ADL@Salon
Anti-Defamation League | 2016

In the early stages, the Communications team was tasked with designing for alternate names for the initiative itself 3/13 While an apropos graphic solution for such a program, the lightbulb was something I had to get out of my system in the design process 5/13 Dialogue balloons followed the lightbulb 7/13 I felt the open assuredness of Gotham Bold worked in unison with the program's cause 9/13 I really liked the idea of illustrating graphically the notion of transparent but dissimilar voices merging into a bolder, unified solution My preference was the sleeker top version, but internal clients ultimately preferred a tweaked version with an accentuated at symbol An animated version was made by the agency's motion designer and videographer Branding variations with the logo, such as this reverse-out version, were fashioned by other designers while creating materials such as these event folders as well as a stacked version for use on mugs

In the traditional sense of 'a meeting of intellectuals or other eminent people', the 'salon' in ADL@Salon was to convey a think-tank and policy-dialogue approach to developing a civil-rights-based initiative within the Anti-Defamation League. As its recently appointed CEO stated in his efforts to transform this traditional non-profit advocacy, the initiative's aim was to "bring together divergent voices into dialogue in an open and unfettered, off-the-record exchange." The program needed a contemporary and tech-oriented branding to convey the evolving approach the agency was taking in its efforts “to infuse new ideas and approaches for combating hatred and prejudice in our world.”

One of my initial logo submissions for the program (names for the initiative itself also being weighed in its early stages) was selected after the Creative Director fielded the new project to myself and two in-house design associates. Early versions are shown along with collateral usage (each participant had folders and support materials) produced for each 'Salon' event.
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