Graphic Design | Art Direction

Branding Identity | Exhibition Design
Rendering Witness
Museum of Jewish Heritage | 2020

When a colleague with the museum’s Collections and Exhibitions (C&E) curated an exhibition showcasing its comprehensive collection of art — primarily sketches — rendered by Jews and other victims of the Nazi regime, largely bestowed through families of victims and survivors local to NYC, a lead or ‘hero’ image (Eight Men in Coats with Stars, 1944) was chosen amongst the roughly two-dozen artworks featured in a 27 x 45ft gallery space, which I then designed title-wall and general exhibition branding around.

An elevation design is shown as well as a full-wall floor-to-ceiling enlargement of a prisoner’s sketch which required ample but delicate image manipulation from a high-resolution scan. Also included are multiple initial branding concepts and typography treatments provided to the curator and internal clients, as well as various object labels, collateral postcard designs, and a lobby/museum monitor title image informing patrons and visitors.

Email | Brand Leveraging
Exhibition Press Preview
Museum of Jewish Heritage | 2018

Press preview email design utilized to promote the launch of a photography exhibition showcasing a cache of buried negatives made from within a Polish ghetto during the Holocaust. A signature image as well as typeface usage and logo-titles were adapted from the agency tasked with the exhibition’s design and branding.

Collateral | Publication Design
MJH In the News
Museum of Jewish Heritage | 2018

A publication created in a limited run — a sub-fifty quantity produced on a digital printer — served as a condensed graphic compilation of press features on a recent ongoing roster of museum exhibitions and installations. Its audience was primarily the museum’s support base and its board of trustees to quickly and comprehensively view the manner its executive staff had furthered the institution’s educational mission. I was tasked with its complete design: procuring visual assets and maintaining consistency, chronology, and coherence. Over time, as multiple versions were compiled, I continued refining its size and paper-stock as a print-piece user-experience.

Motion Design | Promotional Video
Museum Exhibition Subway Videos
Museum of Jewish Heritage | 2019

Motion design files used for NYC subway platform display monitors to increase awareness of an international exhibit on Auschwitz on view in Lower Manhattan. Originating at the Auschwitz-Birkenau state museum in Poland before traveling to Madrid and NYC, the exhibition branding (logo, font usage, et al) was inherited from a Spanish agency specializing in traveling historic and scientific exhibition design. I aggregated (longer) video segments and promotional assets to create these vertically formatted files in After Effects. Both triptych as well as single-monitor versions were created and delivered to the MTA’s vendor overseeing display production and scheduling.

Brand Leveraging | Collateral / Social Media Design
Gathering of Remembrance
Museum of Jewish Heritage | 2020

In partnership with Congregation Emanu-El of New York, a 2500-seat synagogue on the Upper East Side, the museum each year held its Gathering of Remembrance to reflect upon the memories of those lost in the Holocaust as well as honor the lives of those who survived. Unique to this occasion was its reshaping from an in-person event at one of the largest synagogues in the world to a streaming-only event in the advance of a pandemic. As such, the printed invitation and other collateral materials naturally gave way to digital-only assets while sustaining a consistent event brand-design.
© 2022 by Ron Underberg | Developed atop | Los Angeles, CA
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